Apriem President Rhonda Ducote discusses the increasingly common situation that puts women at the forefront of financial decision making unexpectedly and how advisors can successfully navigate these circumstances. Below is an excerpt:
“As the baby boomer generation ages, women outlive their husbands more often than not. Too often, the couple’s financial advisors sit across from aggrieved widows who were not involved in money decisions.
The reality is more and more widows take over their family finances — whether they were prepared to or not. Educating them on the changing nature of the financial environment helps boomer women go from drowning in grief and confusion to standing confidently in their new role.”
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