U.S. News & World Report surveyed analysts to determine seven ways to invest in smartphones. Apriem’s Jennifer Necir, CFA, CFP®, provided valuable insight into the social media leader Facebook and its advertising revenue. Below is an excerpt:
“Facebook had a stellar revenue growth fueled by mobile advertising. As of the first quarter of 2017, mobile ad revenue, which makes up 8 percent of total revenue, grew 58 percent.”
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